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I was talking to my friend from Indonesia who works as an art director in an advertising post production company. So he basically does editing of TVC as well as other medium. He was kind enough to share his portfolio with me and telling me about what kind of ads are popular in Indonesia at the moment. Obviously, the concepts and executions would change depending on the target market but it seems like a lot of ads, especially TVC, are very dramatized and exaggerated. From clips I posted here, it’s quite evident that most concepts are mainly playing with people’s emotions, in an ambiguous way. Indonesia, in my opinion, is in between Japan and Australia, in between high context and low context communication. The ads are not necessarily data oriented and informative but it is straightforward and the viewers could tell what the product is. It doesn’t rely on the product itself or its characteristics but it rely on the emotions produced as a result of using or seeing the product and in most cases these emotions are a little exaggerated. So I guess, I picked the right three countries since they all fall into different category in term of their communication level – low, medium, high context communication culture.

Have you all seen this? While I was searching for ads from Indonesia, I found this pretty interesting videos about Barack Obama, President of the United States, look a like in Indonesia.

I’ve been doing so much reading so I think it’s time for me to take a break and do something I enjoy, ad searching!! Since I’m creating ads for Indonesia, Japan and Australia, might as well I find out what kinds of advertisements are popular in these countries.

INDONESIA
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iklan
iklan_plesetan1
iklan_plesetan2
preview_600_615
tts_porta

JAPAN
2820340859_0099529d4e_o
ohyasai
japan_arnold
psppornad
unix_magazine

AUSTRALIA
australia-post-ad-02
australia-post-mum-hug
blood_large
virgin-mobile-slutty-textsuntitled-1

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